3 SEO Tips to Increase Your Rankings, Dsgn One Blog

24th June 2015

3 SEO Tips to Increase Your Rankings, SEO agency, Dsgn One Blog

3 SEO Tips to Increase Your Rankings

SEO stands for Search Engine Optimisation, it is the process businesses use to rank highly in search engines such as Google.

The points covered in this articles are:

  1. Title Tag
  2. Meta Description
  3. URL Structure

Title Tag

The Title Tag is used in the search engine results as the “title” for the page.

Below shows a screenshot of how Google shows a page result when a matched keyword is searched - I have highlighted the title tag in red:

Meta Description

The meta description gives you space to write a more detailed description of that page. It is recommended upto 70 characters is the maximum advisable length.

Below shows where the meta description appears within the Google search:

URL Structure

URL Structure allows the search engines to easily identify what the page is about.

Below shows where the URL Structure appears within the Google search:

Let's take for example two URL's below:

www.domain.co.uk/company-services.html OR www.domain.co.uk/12345678.html

Which of the above do you think is more search engine friendly??...

The answer is the first URL as it easily explains what the page is about therefore optimises better in search results.

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