3 SEO Tips to Increase Your Rankings
by Paul
SEO stands for Search Engine Optimisation, it is the process businesses use to rank highly in search engines such as Google.
The points covered in this articles are:
- Title Tag
- Meta Description
- URL Structure
Title Tag
The Title Tag is used in the search engine results as the “title” for the page.
Below shows a screenshot of how Google shows a page result when a matched keyword is searched - I have highlighted the title tag in red:
Meta Description
The meta description gives you space to write a more detailed description of that page. It is recommended upto 70 characters is the maximum advisable length.
Below shows where the meta description appears within the Google search:
URL Structure
URL Structure allows the search engines to easily identify what the page is about.
Below shows where the URL Structure appears within the Google search:
Let's take for example two URL's below:
www.domain.co.uk/company-services.html OR www.domain.co.uk/12345678.html
Which of the above do you think is more search engine friendly??...
The answer is the first URL as it easily explains what the page is about therefore optimises better in search results.
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