Time’s Up for Non-Mobile Sites on Google
As covered in our previous article is your website mobile friendly for 2016 Google recently announced that mobile-friendly sites or 'responsive' sites will be getting an extra boost over their non-mobile websites in rankings meaning that those who are still not mobile, you are in trouble of disappearing from Google search
There is, of course, much more to consider than just going mobile-friendly...
On the 21st April 2015, Google introduced a new search algorithm designed to place mobile friendly sites higher than other sites. The new algorithm emphasizes a lot on sites turning responsive. Google has officially made it clear that Responsive Design is preferred design for Google. Your search ranking when accessed on a mobile will be penalised if your website is not mobile friendly. With mobile and tablet "browses" now accounting for over half of internet searches, this change by Google is not surprising.
Since mobile is going to be even more important in 2016, here are a few ways to take advantage of the growing mobile audience.
3 tips for future proofing your site
Having a conversation about making sure your website is mobile friendly should have been a discussion back in 2013, today it should be a necessity so we are going to discuss what else you should be doing to set yourself ahead of the rest in the coming months.
1. Use a popular, flexible CMS
Choose a good Content Management System (CMS) that lets you update content easily with the flexibility to allow new functionality to be added at anytime. Using a CMS means you can update the content and images of the site yourself whenever you like 24/7.
Using a popular CMS like WordPress CMS makes sense as it is much more cost effective for small and medium size businesses and will be supported for change going forward.
2. Be up-to-date today
You can’t expect to future-proof your website, if you are using techniques that are already out-of-date. Make sure your website designers use today’s best practices for web design, SEO etc. Find out what on-going support packages they offer including regular upgrades to the latest CMS version, this offers an easy and secure way for your website to remain up-to-date.
3. The Google AMP Project
If you are still on the fence about whether or not to make your website mobile-friendly, Google has given us another glimpse into the future with the Accelerated Mobile Pages Project (AMP) which is an initiative to provide users with instant information.
The Accelerated Mobile Pages Project is an open source Google initiative to help improve the mobile web for users and enhance the distribution ecosystem for publishers.
“With the recent shift to mobile, media consumption is changing. Users now consume content wherever they find it — sometimes it’s directly from a publisher’s website, oftentimes it’s not. Given how frustrating the mobile web can be, many content distribution platforms are seeking alternatives. In many cases, these alternatives tend to be platform specific, placing a burden on the publishers to support this fragmentation of formats and closing off the ecosystem.” ~ (AMPProject.org)
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