10th February 2015
4 Social Media Sites Stripped Back
by Paul on 10th February 2015
With social media playing such an important part today in helping businesses increase brand awareness I will be stripping back 4 of the top social media sites to help you understand what role they play and how you can use each to promote your business.
This article will cover: Twitter, pinterest, Facebook and Linkedin.
What is Twitter?
Twitter is an online social networking service that enables you to send and read text-based messages of up to 140 characters, known as "tweets".
Your tweets can include a link to any web content for example to a blog post or website page.
Twitter is a great tool for driving traffic to your website and blog. To do this, you create a tweet around a link, writing a message that gives people the option to click to learn more.
What is Pinterest?
Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as interests and hobbies. Users can browse other pinboards for images, "re-pin" images to their own pinboards and "like" photos.
Creative ways to use pinterest for your business is to include a call to action, for example a pin that says “Use Pinterest to Promote Your Brand,” written in bold font on a nice background, with a button below saying “Click here for more information. This call to action can link to your website.
What is Facebook?
Facebook is an online social networking service. People who register can create a personal profile, add other users as friends, exchange messages and receive automatic notifications when they update their profile.
It can be a good way of increasing brand awareness as you can setup a Facebook Page using your company name / logo and your Facebook Page can showcase your brand personality as people read through your Timeline messages.
What is LinkedIn?
LinkedIn is a social networking website for people in professional occupations.
One purpose of the site is to allow registered users to maintain a list of contact details of people who they have some level of relationship called Connections. Users can invite anyone to become a connection.
Linkedin is great way of building up a network of business contacts.
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