Top 5 SEO Tips
by Paul
Search Engine Optimisation (SEO) is the process of getting your website as close as possible to the top of the results pages of one or more search engines.
A general rule for SEO is to ensure every page title is unique, description information should be less than 70 characters long and contain the target keywords.
In this article we will cover:
- Meta tag creation including title and description tags
- Getting listed on local search engines and directories
- Promoting your business on Social Media
- Having a Responsive Web Design (Mobile Ready website)
- Setting up Google Places for your business
1. Meta tag creation including title & description tags
The Meta Tags on a website are the first point of marketing on Google and search engines, you should include a homepage title tag and a description tag that describes the type of service you do.
Title Tag
Lets started with the title tag this is used in the search engine results as the “title” for the page.
Below shows a screenshot of how Google shows a page result when a matched keyword is searched - I have highlighted the title tag in red:
Meta Description
The meta description gives you space to write a more detailed description of that page. It is recommended up to 70 characters is the maximum advisable length.
Below shows where the meta description appears within the Google search:
2. Get listed on local search engines and directories
Start with the main search engines like Google, Yahoo! directory and Bing, then add your business to local free listings in your area. You increase the potential customers finding your new website when you add yourself to more listings.
NOTE: Google & Yahoo! require you to sign up before you can submit your new website URL for listing.
3. Promoting your business on Social Media
With Social Media playing such an important part today in helping small businesses increase brand awareness it’s also a great place to gain business via referrals.
A Good place to start is Facebook & Twitter.
4) Having a Responsive Web Design (Mobile Ready website).
Mobile usage is growing rapidly so now is the time to get ahead in 2014 by investing in a Responsive Web Design site.
A fully responsive website will adapt and work on every type of device, regardless of the size or model so whether your website is viewed on a PC or an iphone the website will fit perfectly to the screen size ensuring best possible viewing.
5) Setting up Google Places for your business
Google Places is a quick & free way to get your website listed on Google Search when a user searches for a type of business followed by the location where they are searching.
Websites that are listed in Google Places can appear at the top of search results next to a Google local map.
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