Beginners Guide to Google Analytics
by Paul
Google Analytics is a service offered by Google that generates detailed statistics & reports about the visits to your website. With Google Analytics you can monitor the following:
Number of visits – this allows you to get a detailed report on how many people are visiting your website on a daily, weekly and monthly basis.
Locations of visits – this allows you to get information on the locations your customers are finding you within the UK and abroad.
Traffic keywords/sources - you can easily check through analytics which keywords are driving traffic to your website which is very useful if you are doing search engine optimisation.
Referring sites – this is very useful if you are using social media for example, as it allows you to see a detailed report of which social media sites are referring traffic from there site to your site.
Most popular pages viewed – you can see a detailed report of which pages are being viewed the most by your customers.
Bounce Rate – this indicates how many people have visited your website and then have left before looking at a second page.
Below shows a screenshot of the Google Analytics page:
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